A Growing Opportunity

An estimated 2% of New Zealanders are vegetarian
An additional 15% often choose to eat meals without meat
Vegetarianism is driven not only by ethical choice but increasingly by perceived health and environmental benefits
Supermarkets currently offer limited and poor quality vegetarian options
Consumers want vegetarian ingredients that will work with traditional recipes
They also want vegetarian options that are pre-prepared and convenient
The Linda McCartney range meets these needs and offers high quality, proven products